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Hypebeast: A Conversation with Errolson Hugh

Il team di Hypebeast ha messo online una bella chiaccherata con Errolson Hugh, co-fondatore di ACRONYM, consulente di alcuni grandi marchi di ricerca e, in generale, uno tra i più grandi esperti in abbigliamento fashion-tecnico.

In 1994, partners Michaela Sachenbacher and Errolson Hugh birthed an independent design and consulting agency dubbed ACRONYM. With a focus on the unification of style and technology, the inventive duo began creating functional outerwear for Burton Snowboards in 1995 leading to an emergence of a new generation of technical apparel and conscious users. Over the years ACRONYM has worked with the likes of W.L. Gore and Associates, United Arrows, iDiom, Stone Island Shadow, advancing not only style but functionality. Launching its own in-house brand back in 2002, the Berlin-based creative agency currently operates in New York, Czech Republic and Tokyo. In our latest conversational piece, Canadian-bred Errolson Hugh sits down to discuss his position on material selection, inspiring childhood, exceptional grind, collaborative projects and much more.

Un breve Q&A sul background e l’attuale modus operandi di Mr Hugh (che credevamo berlinese, mentre scopriamo ora che è nato in Canada da madre cinese e padre giamaicano e che in realtà vive un po’ ovunque, beato lui).

Date un’occhiata.

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