New Balance Enters Skate Footwear Market

Notizia interessante per addetti ai lavori e non, New Balance entra nel mercato skateboarding e presenta New Balance Numeric, una linea di scarpe e abbigliamento sviluppata con la company di Jamie Thomas, Black Box Distribution. Dopo Nike, adidas e Converse, un altro storico marchio di scarpe sportive fa il suo ingresso nel mondo skate, che si riconferma uno dei settori più in espansione del momento. La prima collezione New Balance Numeric sarà presentata il prossimo Gennaio all’Agenda Trade Show di Long Beach ed entrerà tra skateshops e negozi selezionati con Luglio 2013. Sotto il comunicato stampa, per il resto rimanete sintonizzati.

Boston-based New Balance announced today that it will enter the skate footwear market through a license agreement with Black Box distribution of Carlsbad, CA. Branded as New Balance Numeric or NB# Black Box will produce and market performance footwear and apparel for skateboarding. New Balance Numeric will combine the unique requirements of skateboarders with New Balance’s heritage of product excellence through comfort, fit, quality and technical materials.

“New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,” says Rob DeMartini, President & CEO at New Balance. “As one of the most authentic and talented skate companies in the industry, Black Box offers industry knowledge and a strong commitment to skate specialty retailers that matches well with our 107-year-old tradition of delivering technical design-forward performance products for athletes.”

“I have always found the heritage and integrity of New Balance inspirational, therefore it’s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,” says Jamie Thomas, Black Box company founder and professional skateboarder.

New Balance Numeric will officially debut at the Agenda Trade show in Long Beach, California on January 4th, 2013 where team announcements and additional marketing plans will be revealed. New Balance Numeric will be available in the U.S. and Canada starting in July 2013 through specialty skateboard and action sports retailers only.

For the creative direction and design of New Balance Numeric, Black Box has partnered with Los Angeles based Westlife Distribution, to ensure the collection will bring a distinct new perspective to the skateboarding market.

“The vision for New Balance Numeric is to bring something unique to skateboarding. We combine the East Coast heritage and supreme workmanship of New Balance with the West Coast lifestyle and culture of Skateboarding,” says Michael Akira West, President & CEO at Westlife Distribution.