Nel recente proliferare di monografie e documentari su marchi e realtà street arriva anche SUPRA, con un librone che ripercorre tutta la sua giovane storia. Effettivamente, nonostante siano passati solo sette anni da quando Angel Cabada fondò la sua footwear comapany, SUPRA ha sfornato più modelli e variazioni di chiunque altro marchio di settore, posizionandosi e inaugurando un nuovo segmento basato sì sulla scena skate ma con un’immagine e un prodotto degno di un brand di alta gamma. Attraverso 260 pagine ricche di immagini e interviste, il libro ripercorre la storia e le più interessanti case-histories SUPRA dal 2005 a oggi, dalle edizioni speciali alle collaborazioni, passando per signature-series di ogni sorta. In arrivo tra selezionati rivenditori SUPRA e da poco online sul sito del brand di Hollywood.
SUPRA – The Book
“[SUPRA] singlehandedly invented an entirely new breed of sneaker that jammed fashion, skate, and street together in a way that had no precedence or right to work,” wrote Woody, editor of Sneaker Freaker, in the book’s foreword.
SUPRA is a 260-page, full-color book that is an immense catalog of many of the best sneakers SUPRA has ever created, from the early days to the present, from the skate shoes to the limited edition collaborations SUPRA has done with friends and celebrities. The book features photos, stories, and quotes from Lil Wayne, Jay-Z, Slash, Steve Aoki, Prodigy of Mobb Deep, Just Blaze, Deion Sanders, Samantha Ronson, and many more. Also included are rare sneakers that were produced in conjunction with an array of eclectic sources such as the television show Lost, Stubb’s Bar-B-Q, Corona beer, Dodge Charger, The Palms Hotel Las Vegas, Mountain Dew, and even Dirty Harry. Also are collabs and quotes from sneaker industry authorities such as SNS, BKRW, All Gone, and Sneaker Freaker.
SUPRA was, and still is, a skateboard footwear company, thus the book includes pictures and insightful interviews with Erik Ellington, Jim Greco, Terry Kennedy, Lizard King, Tom Penny, and an extended story with Chad Muska, and designer Josh Brubaker, about the origins of the iconic Skytop—the shoe that started it all.
“Things were starting to change,” Chad said about the time. “We were getting away from the traditional, stubby-toed, goofy skate shoes. I just saw that the end of an era was happening.”
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